Mediaplex Joins the NAI

WESTLAKE VILLAGE, Calif.--June 25, 2009--ValueClick, Inc.'s (Nasdaq: VCLK), technology division, Mediaplex, today announced it has joined the NAI, a cooperative of online marketing companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As an NAI member, Mediaplex will join other members in helping shape future guidelines and regulatory initiatives that protect consumer privacy.

"Mediaplex has been a long time advocate of protecting consumer privacy and providing full disclosure around the collection and use of consumer data for behavioral targeting," said Ann Hoey, general manager at Mediaplex. "Joining the NAI allows us to provide consumers with more opt-out options for consumers as well as puts us at the forefront for driving educational initiatives and policies that continue to protect online consumers."

About Mediaplex

Mediaplex provides cross-channel advertising technology solutions and services that enable marketers to achieve one-to-one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics. Our team of industry experts focuses on putting the customer first, providing advanced technology solutions alongside consulting services for the greatest return on their marketing spend. As the most experienced independent ad server, we understand the importance of data privacy, which is why keeping our clients' data secure and uncompromised is a top priority. Our ability to blend technology, campaign experience and customized expert analysis gives our clients more than just a product or service but a true partnership.