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 One of the greatest advantages of using a robust ad serving platform is that it gives advertisers the tools and metrics for campaign optimization. By empowering advertisers with flexible features for optimization along with campaign performance data, ad serving solutions help advertisers realize significant financial returns they would not have otherwise. Mediaplex’s Optimizer for MOJO Adserver is the only fully integrated solution that enables advertisers to gain the highest return on their digital media buys by automatically updating individual creative ad frequency based on real-time campaign performance and marketing goals. MOJO Optimizer gives advertisers the flexibility to optimize on their most valued metrics such as click-through rate and conversions such as dollars spent, registrations completed and purchase confirmation. The MOJO Optimizer can also be applied to landing pages to serve up the best creative and landing page combinations most often. The Optimizer also supports custom formulas which can be applied with combinations of click-through rates and view and click-through conversion rates for any set of conversion events. And because the optimizer is integrated into the MOJO Adserver Interface, reports can be generated on-demand in one convenient place. Interested in Learning More About the Mediaplex Optimizer?
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