| Automatic Optimization |
Automatically update individual banner ad frequency based on real-time campaign performance and marketing goals. Optimizer methods can be customized on multiple variables. |
| Behavioral Targeting |
Deliver customized, targeted messages to existing customers and prospects across multiple web channels, including banner advertising, on-site promotions, email and search. |
| Channel Performance Suite |
Mediaplex's channel performance suite provides marketers with a comprehensive view of performance by channel and greater visibility into how channels interact. Analyze path to conversion in detail, channel influence and optimize marketing spend by conversion. |
| Storyboarding |
Choreograph ads to be displayed in a pre-defined sequence and frequency to a specific user. |
| Search Tools |
Rank and report results by keyword based on click and ROI performance to maximize future buys. Offers increased keyword trafficking efficiency. |
| Natural Search |
Track unpaid keyword search and referring URL activity to conversion, enabling comparison of paid versus unpaid activity. |
| Master Conversion Tag |
Use a single conversion tracking tag to manage all online conversions. The MCT determines which vendor deserves credit and then serves that vendor's conversion tracking pixel. |
| Self Serve ROI Tagging |
Track an unlimited number of conversion events by creating ROI tags directly within the user interface. |
| Excel-based Campaign Configuration |
Configure ad placements, creative flighting, and targeting in Excel using a custom traffic workbook formatted to look like your existing media plan workbook. |
| Private Branded Ad Serving |
Leverage your brand within MOJO Adserver’s banner, click, and conversion tracking URLs for increased conversion reporting through protection against anti-spyware cookie deletion and increased delivery through protection against ad blocking programs. |
| Media Planning and Buying |
MOJO MediaDirector streamlines the media planning and buying process from site selection to insertion orders through the automation of RFPs, proposals, negotiation, and buying steps amongst agencies, advertisers, and publishers. |
| Rich Media Support |
All current and future rich media formats are fully supported including, but not limited to, HTML, Flash, Java Applets, Enliven, Eyeblaster, EyeWonder, Bluestreak, Unicast, and audio and video. Automated configuration of Flash creatives on uploading. |
| Interaction Tracking |
Interaction and time tracking based on client-defined time buckets of mouse-overs and audio/video plays. |
| Offsite Conversion Tracking |
Integrate offsite conversions with online media to provide a comprehensive view of performance in areas such as in-store sales or conversions from partner websites. |
| Dynamic Creative Content |
Creative content is updated in real-time with data pulled from a live data source. |
| Custom Data Feeds |
Campaign performance data is fed directly to an advertiser’s enterprise system or used for detailed reporting. |
| Customer Lifecycle Management |
Connect online user behavior database with in-house customer data to track, serve, and target messages. |
| Cross Product ROI and Targeting |
Leverage unified Mediaplex mail and ad serving platform to track and target across multiple digital mediums. |
| Data Capture |
Support sign-up, registration or leads through banners or web forms. Custom reports feed back data to centralized database for re-marketing. |
