| Campaign Performance |
Displays common results variables, including impressions and clicks served, click rate, cost, cost per impressions and clicks, and associated conversion activity. |
| Channel Return Report |
Displays total spend versus conversion results per marketing channel in a unified report. |
| Channel Influence Report |
See the influence of display, natural search and email campaign activity on your paid search program. |
| Reach and Frequency |
Displays the number of banner impressions or clicks per individual user at each frequency level. |
| Conversion Time Lag |
Displays the time interval between a customer viewing or clicking an advertisement and then converting on the advertiser's site. |
| Geo-Location |
Provides campaign performance and delivery metrics by the geographic origin of the audience. |
| Site Delivery |
Displays all impressions and clicks delivered by a particular publisher, broken down by client and placement. |
| Pacing and Scheduling |
Contrasts actual campaign delivery with expected delivery to date, assuming a linear projection. |
| Campaign Monitoring |
Receive email alerts when campaign conditions reach specified thresholds. |
| Natural Search |
Series of reports that display natural search click and conversion metrics by keyword, search engine, landing domain, and page rank. |
| Media Planning and Buying |
MOJO MediaDirector streamlines the media planning and buying process from site selection to insertion orders through the automation of RFPs, proposals, negotiation, and buying steps amongst agencies, advertisers, and publishers. |
| Channel Performance |
Shows key performance results across marketing channels, including display, paid search and email. |
| Report Site Overlap |
Displays the reach overlap between any two sites in a campaign, as well as the unique reach contributed by each site. |
| Data Capture |
Support sign-up, registration or leads through banners or web forms. Custom reports feed back data to centralized database for re-marketing. |