Mediaplex - Services


	Cross-Channel Marketing Solutions Dynamic Behavioral Targeting Optimizer Rich Media Path to Conversion

Cross-channel marketing has proven highly effective in increasing brand awareness, improving purchase interest and increasing overall sales. As more marketers focus on cross-channel marketing, they need accurate cross-channel data that supports their marketing campaign expenditures. Understanding the real return on investment across channels, as well as the impact these channels have on each other, is essential to effectively manage budgets and increase the results and revenues from these marketing programs.

Mediaplex’s cross-channel marketing management solution includes campaign management, delivery, tracking, optimization and reporting across the key online channels, all on one platform. This gives Mediaplex clients a more thorough and accurate understanding of the true return on investment across all online channels so they can most effectively allocate marketing expenditures.

Extensive channel reach

Manage, track and report across all marketing channels with Mediaplex’s MOJO platform

Display
CRM Email
Search - Paid and Natural
Affiliate
Mobile
Offline

Accurately report on performance across all channels to eliminate duplicate counting and multiple payouts on the same conversions

Manage channel performance by using a single Mediaplex ROI Tag shared by all Mediaplex products to attribute conversions to the proper channels
Manage vendor performance and prevent overpayment with an “Intelligent” Master Conversion Tag that serves the tracking pixel of the vendor with the last click so only one vendor gets credit for each conversion
Serve multiple vendor tracking pixels with just one tag so you are not dependent on website production change schedules
Simple UI configuration means no technical expertise is required to install vendor tracking pixels

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